VITESSE CRM IS THE EMAIL MARKETING SOFTWARE WITH A CRM APPROACH.

The market is becoming fast and communication needs to be as fast as the market. Corporate communication needs an email marketing software to gain autonomy and a shorter time to market.

We receive too many messages in our mailbox, we cannot manage all those messages and we delete immediately some of them, then we set some others apart with the intention to read them as soon as possible.....and they often stay unread the time to make them obsolete.
So the sending of few emails to our customers is a must, isn't it ?

For the best outcome of your customers update process the email marketing software must let you choose the email number and the detail grade to meet customers expectations.

Companies have many occasions to update customers: regulations, market news, new products, new services, list price, maintenance notes, fairs the Company attends, sponsored events, special offers,....

If you use a generic email to talk about all these topics, your message will become generic and your customers will need to look within the message to find what they are interested in. More, the messages frequency will become high and people will not read too many messages up to unsubscribe your mailing list.

The email marketing software allows you the sending of messages based on declared customers interests:
you'll send less messages and all the messages will be relevant.


Email marketing software important features:

- customers preferences database
- target group segmentation depending on message content
- easy import and use of corporate database, e.g. individual sales information


Email marketing software pluses:

- relevance for customers
- more read messages
- less people unsubscribe